Effective Link Building Strategies for 2020 Every Marketer Should Know

Link Building Strategies

Effective Link Building Strategies for 2020 Every Marketer Should Know

Table Of Content
  • Introduction
  • Importance of Link Building
  • Effective Link Building Strategies 2020
    1. Guest Blogging
    2. Reviews and Testimonials
    3. Blog Commenting
    4. Outreach
    5. Reverse Engineering Competitor Backlink
  • Final Thoughts


Link Building Strategies: As you already know that more links will result in higher rankings. But building links is not an easy way. Therefore, let us see effective link building strategies in 2020 that every marketer should know. Link building is a process of building one-way hyperlinks (i.e. also known as backlinks) to a website to increase search engine visibility.

It is the most important way to increase your SEO rank. As the landscape of link building is ever-changing, it is vital to keep up to date with the latest link building strategies.
In general, Link building is a practical approach which helps to earn natural hyperlinks for your website from other websites.

When search engines crawl web pages, they will crawl the links included on a website. Websites with high-quality off page seo techniques will help to shown on the first page of the search engine result page.

Importance of Link Building

As a matter of fact, Search engines check links to identify new web pages and also crawl the webpage’s content later. In fact, the quality of web page’s content and even the number of links will determine how well they are ranked in the search engine result page.

In simple terms, whenever a website links to another website, it says that it is a valuable resource in the context of the article. Therefore, link building is most important if you want to improve your organic traffic, leads, and also sales via SEO. Specifically, if you do link building on high-quality websites, that are websites along with a better brand reputation, authority-rich and even traffic.

Apart from helping you to rank top in search engine result page, link building is the most important to improve the overall online presence. As well as, it helps to build relationships with other websites with a similar niche and to build brand acquisition.

Here are some examples of what you can get such as

  • Referral Traffic
  • Email List Growth
  • Network Reach
  • Online Brand Awareness and
  • Social Media Buzz

Effective Link Building Strategies 2020

In this blog, here are some effective link building strategies that are proven to work and also better for 2020.

  • Guest Blogging
  • Reviews and Testimonials
  • Blog Commenting
  • Outreach
  • Reverse Engineering Competitor Backlinks


Guest Blogging

Guest Blogging is the best way to get backlinks. First, you should do website research, write outstanding content and try to publish the content on an authoritative website. To determine, Guest blogging is a simple and highly suggested way to develop link connections. In fact, the combination of high-quality content and also controlled publications will help to improve your link building driven which improve SEO secrets for ranking. At the same time, it helps to improve your online visibility, building brand reputation and acquisition. When you write a guest blog on other websites, you can build backlinks to your own websites either from your bio or your content. Therefore, it helps to boost your overall organic traffic and leads.

The most common tools which help to make guest blogging such as

  • Buzzstream
  • Buzzsumo and
  • Alexa etc

On the other hand, you will identify a list of websites that accepting guest blog, but if your target relevant ones, use Google search operators. Therefore, begin with the focus keyword and add “write for us”.


Reviews and Testimonials

Generally, reviews and testimonials will help to provide overall online brand trust and authority, either for your audience or search engines, Therefore, it helps to rank for long-tail keywords for SEO. In fact, there are specific ways to encourage more reviews and testimonials, with one of the best methods of being implementing a referral plan for those who review and give a testimonial for your product.


Blog Commenting

Blog commenting is the essential link building method. Important to realize, most blogs have no-followed comment links which make any link that you build in their website when it comes to passing out page rank. Generally, blog comments are useful for your brand if done correctly. You can engage with the commenter’s of high-quality websites, and encourage them to join your audience. Remember that you must keep your comments short and convincing. This means it helps to get more online visibility.


In practical, each and every external link building strategy spins around outreach. It is the place which you connect with individuals in your speciality and acquaint them with your substance. Be that as it can, here is the essential thing: You don’t require any “content” by any means. In fact, you need something deserving of a link. And it may be your item, administration, business, brand, or even character.

Reverse Engineering Competitor Backlink

If you are struggling to rank your competitors, and then you can use reverse engineering strategy to build backlinks which helps to reach success quickly. Before you can do that, you should do keyword research to make it simpler to determine your competition. Second, you can leverage software to analyze the link profiles of your competitors. Just, you can do the research and use it to build backlinks strategies on those same websites. Therefore, this is the highly recommended strategy by adding this process to your link building strategy.

Final Thoughts

If you are interested in using link building to boost your website’s visibility, and you want terrific organic traffic than you ever thought possible? However, these strategies will be a good start, but if you want reliable and long term results, it is in your interest to work with a SEO Services . At SEO Business Company, the best digital marketing company in India, we can put together a custom link building strategy which works perfectly for your brand.

Visit us at Digital Marketing Services

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