04 Oct Tactics to Improve Ecommerce Website Ranking on Google
Ecommerce Website Ranking: An e-commerce website has to do a number of work to determine and enhance its customer base. That’s where SEO comes in. An e-commerce website should make the most of their SEO position in order to get the ranking and stay successful.
Tips to Improve – Ecommerce Website Ranking
Comprehensive Keyword Research
To begin with, Keyword research is the most important step for search engine optimization. If you get this part incorrect, the following things may happen, such as
- You will target keywords that are too complex to rank for and also you won’t make it to page one
- You will rank for keywords that don’t get more traffic or don’t cause customers to buy
That’s why e-commerce keyword research is so crucial. It helps to make sure you target keywords that are fairly easy to rank for, have decent search volume and high conversion rates. Then how do you perform keyword research, find keyword difficulties and search volume?
Well, there are ways such as
- Google keyword planner
- Google trends etc
Find competitor keywords: If you have competitors those who rank better than you in SERP, you can use their site to steal keywords.
Once you know the right keywords to target, it’s the right time to put that information into action. This begins with your site’s architecture. Ecommerce site structure is how you set up navigation, category and product pages. However, it’s about getting the best, relevant content for your users and reducing the number of times they have to click to determine it.
Golden Ways – Best Site Structure
- Make it scalable and simple
- No page should take more than three clicks to get from any other page
- Use keyword research to make highly relevant page URLs and subdirectories
Website Loading Time
In fact, Higher website loading time is the major problem with e-commerce websites due to huge pages. In fact, this website loading time helps to score the most important search engine ranking factors. Thereby, reducing the size of website components, using better development techniques to fetch data and deploying faster servers.
Content Optimization and Removal of Duplicate Content
Add detailed, keyword-rich and user-friendly product descriptions and also update the content to get the ecommerce ranking. Because search engines prefer quality content websites. In some times, several URLs are being generated automatically for the same page every time a new buyer left a review. To counter such issues with the ecommerce website, robots.txt was utizied. These blocked areas which created known as duplicate content. On the other hand, a canonical tag was used to determine webpages to be indexed and no-follow attributes were refer to links which contained duplicate content.
How do i get my website to rank higher on Google?
Here are the tips to rank higher on Google such as
- Create diverse website content
- Get quality backlinks
- Optimize your website for voice search
- Monitor competitors to discover opportunities
- Use your competitors SEO research
Does Google rank SSL sites higher?
Google has announced that going HTTPs that measns adding a SSL 2048-bit key certificate on your website. Google says this gives a websites a ranking benefit.
How can i improve my website ranking?
There are five ways to improve your website’s ranking such as
- Publish relevant content
- Update content regularly
- Keyword-rich meta description
- Have a link worthy website
- Use alt tags