19 Dec Top 6 SEO Trends to Boost Your Website Traffic
SEO is essential for every digital marketer, website owners and brands of all sizes due to it helps to your website to appear in the search results when someone searches a query for which you have an answer or solution. In other terms, it helps to increases a website’s visibility in the SERPs that leads to more organic traffic to your website. Building and improving your SEO strategies should focus on the fundamentals without ignoring the latest SEO trends. Let’s discuss the latest SEO trends in 2021.
6 SEO Trends to Boost Your Website Traffic 2021
- Keyword analysis will be more important
- Influencers Will Improve Your Website Engagement Metrics
- Voice Search Optimization
- Video will be crucial for SEO
- Mobile Usability
- Optimize For Other SERP Features
1. Keyword analysis will be more important
Google has emerged from being a search engine to an answer engine. Although, how keywords are used in website pages to improve the relevance has changed, and still, the keyword analysis is the key to SEO strategy.
There are some tips to upgrade your keyword research strategy in 2021. Utilize the keyword research tools to analyze your keywords such as
- Google keyword planner
- Answer The public
- UberSuggest and
Topics instead of keywords will help you to map out your secondary keywords from a primary keyword seed.
2. Influencers Will Improve Your Website Engagement Metrics
As a matter of fact, engagement metrics quantify the effectiveness of your content. However, it is not declared directly by Google, the search engine measures the engagement metrics of your website to determine the content quality and then rank in the search results.
In fact, the engagement metrics is an important role in rankings such as
- Bounce rate
- Dwell time
- time on page
- return visits
- click to call
- comments and
- social shares
Bounce rate: It represents the percentage of visitors who visit your website and then leave without visiting any other pages on your website.
Dwell time: The time between when a person clicks on search results and when they leave that page.
Time on page: The amount of time a visitor uses reading a single page on your website.
Return visits: It represents the number of visitors those who land on your website again after having visited it before.
Click to Call: The amount of click-to-call requests that are made to connect with your business.
Comments: The amount of comments that people leave about your business or your content.
Social shares: The amount of social shares your content receives.
3. Voice Search Optimization
Before, we dive into the topic, let us consider some voice search statistics such as
- Voice-based shopping is expected to jump to $35 billion in 2022
- By 2025, the global voice-based smart speaker market could be worth $30 billion
- 60% of mobile phone users have tried voice search at least once in the past 6 months
- 45% of teenagers are using voice search regular basis
Due to the voice-based technology, searches in the form of direct questions play an important role in SEO in 2021. Therefore, each website should be optimized for voice-based search.
4. Video will be crucial for SEO
Video marketing is one of the latest trends and also it will continue to be in 2021. In fact, the average online video consumption per person will continue to increase in next year and beyond. People spent an average of 70 minutes watching online videos each day. And it expected to reach 100 minutes per day by 2021. 96% of people agreed that watching videos helped them to learn more about a product or service. Therefore, integrating videos in your SEO strategy is the best way to improve your brand engagement.
Tips to Boost Your SEO with Video
- Utilize an engaging thumbnail picture to persuade people to click on the link and watch your video
- Add accurate schema tags which help to allow search engines to better understand your video content and also rank it accordingly in the search results
- Upload your video to several platforms
- Add proper captions and include a transcript to each video to create
- Optimize the title and description of your video and also make sure your videos are mobile-friendly
5. Mobile Usability
Google is already ranking websites based on its mobile version. Mobile-first indexing implies Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google Search with a mobile device, Googlebot originally crawls and indexes pages with the smartphone moving forward.
In 2021, the entire SEO strategy should be mobile-driven. Therefore you need to make sure your website will be optimized for mobile-friendly.
6. Optimize For Other SERP Features
Changes that Google makes to the SERP are making answers more precise and faster for searchers. With SERP features such as featured snippets, knowledge graphs, and answers boxes, your organic traffic may take a hit as more searches end up with zero clicks. That makes SEO about clicks first, but with an added emphasis on visibility. Therefore, you need to optimize for not just position #1 but for position zero i.e., featured snippets. These are visible over the first rank and it gives you greater visibility and traffic. This makes it one of the most important SEO trends in 2021.
When it comes to SEO services, 2020 will be the year of competition as it will be tough for every site owners to get massive organic traffic from Google. But you can get an advantage over the competition by staying up to date on the SEO trends. Therefore begin revising your SEO strategy and also to implement Voice search and interactive video marketing and entity popularity for your business.