07 Dec Proven Tips to Improve Your Local Ranking in 2021
Improve Your Local Ranking in 2021:
As a business looking to improve a strong local presence, then Google My Business services is the most important to consider. Optimizing your Google My Business means more website traffic, leads and also conversions etc. When someone searches for a businesses or place near their location, they will find local results across Google Maps or Google Searches.
For example, you can find local results if you search for “digital marketing services” from your mobile device.
Then Google shows you the kind of nearby digital marketing services company that you’d like to visit. Therefore, to improve your business’s local ranking, use Google My Business to create, claim and update your business information.
Local ranking is crucial because it helps you
- to boost your business visibility online
- attract more targeted traffic that improves the conversion rate
- improve your business credibility and build trust etc
What does an optimized GMB profile look like?
Before we get into the proven tips, let take a look at how optimized GMB profile shows in Google.
It shows you an idea of how much more attractive and engaging an optimized profile is.
Create Google My Business Account
For your business, creating Google My Business account is the first and most effective way to rank higher on local searches as well as to gain better visibility. Once you provide all the requested details in your Google My Business dashboard, all of that details will be shown when your business appears Google search local results, Google search knowledge panel and Google Maps.
Provide Business Information’s in Every Section
In Google My Business, there is a lot of information’s to provide in each section.
Details such as
- Phone Number
- Category and Attributes
- Products and services
Tips to optimize Google My Business Information
- Create a GMB account and verify ownership of the business
- provide accurate business NAP
- Include business logo, hours of operation, acceptable payment methods, product or service you sell and plenty of images etc
- Encourage your customers to review your business
- Respond to customer reviews
- Publish posts(like events, special offers, new product announcement)
Get Regular Reviews from Happy Customers
Getting your customers to write a review for your business helps to encourage more local customers to buy from you.
Here are some amazing tips to encourage customers to leave reviews such as
- Ask for a review in person at the end of sale
- Respond to existing reviews in a best way, thanking reviewers etc
Be Responsive with your Q/A section
Google My Business has a Q/A section, and in case you are not mindful to it, then it can end badly for you. Therefore, start by listing and responding to your customized FAQs, i.e., if you don’t have public questions yet.
Build Niche Based Citations
Firstly, citation is a record of your NAP (Name, address and phone number of the business). Google uses local citations as a way to validate your business location. Think of citations can be equivalent of building backlink in organic SEO strategy. Therefore, building more authoritative and relevant the citation sources are to your business, then it helps to boost your local ranking.
Example of citation websites such as
- Apple Maps
Optimize Your Website for Mobile
According to statistics, mobile visits to websites increased from 58% in 2016 to 64% in 2017 etc to 82% in 2020. This shows that you have to optimize your website for mobile to be a Game Changer in Local Ranking.
Here some tips to optimize your website for mobile such as
- Make sure that your website loads quickly within 3 seconds
- Use larger fonts that are easy to read
- Ensure intuitive UI for great UX
Ready to rank your business local? – Improve Your Local Ranking in 2021
In the final analysis, these are the proven tips on how to take your local SEO efforts to the next level. Remember that your local SEO services can span across several locations. And you can even apply these tips in your Google My Business for multiple locations if you’re targeting more than one area. Therefore, make the most of them to improve your online visibility in local searches and grow your business. For more information on how to attract and retain your target audience, get in touch with digital marketing company SEO Business Company today and we’ll help you boost your Google rankings.