Saraa Fashion – SEO Casestudy
About the Client
Saara Fashions was started in 1997 by Mr.Saravanan and Mr.Ramesh at Appanthirupathi with five sewing machines to make Chudidhar materials and market them. There was stiff competition in making chudidhar materials during that period. Saara Fashions initialized “Readymade Pattu Pavadai”. At the same time, these kids woven garments will design using soft quality of fabrics procure from reliable vendors in the market.
The Challenge
The main objective of Saara Fashions is to drive the organic traffic to the website. Targeting the right audience is a major challenge for improving the conversions of Saara Fashions. And they were not appearing as a top result in search engines. The client was approached SEO Business Company around 6 months ago for help to increase their leads and acquire the best SEO results. When we first started working together, their website was not mobile-friendly, and was not optimized for search engines. As a result, the website was not showing up for many relevant terms.
Our Strategy
By analysing the website, we framed the SEO strategy that aims to bring more organic visitors to saarafashions.com
We follow the both local SEO and organic SEO. Specifically, we followed the best SEO strategies to gain the expected results.
Further, we use an only white hat technique that protects their client website safe from Google's several algorithm updates
We used an organic in order to provide website traffic and convert them into customers
At the same time, we’ve started doing GMB optimization for Saara Fashions.
For Local SEO, We have listed out their Madurai based local citations, Online Presence & Brand Awareness
Local SEO by optimizing website with geo terms (e.g. address, zipcode, local phone number)
Initially, the backlinks for their website is found to be less with much low domains, as, mentioned below,
Backlinks
It is found that,
Day 1 – Backlinks count
Keyword Rankings are also found to be below range of 20 in business listings on google maps.
Day 1 – Keyword ranking on Grid View
Thus, as we have analysed our basic research on how their business profile is performing and what type of strategies to be implemented for them, we started to work for them
Solution
Our team started with an SEO audit to examine the website visibility, speed, indexed pages, and keyword rankings in the search engines. We carried the competitor analysis to recognise the most frequently used keywords by the audience.
We optimized and increased their search engine visibility by implementing highlighted location-based keywords using Google keyword planner and implemented those keywords in Meta tags, image tags and website content. We created a sitemap including of all internal pages and set up Google Analytics for analysis of website visitors and continuous monitoring of the website traffic.
To improve business integrity and local rankings, we created quality backlinks through social bookmarking, forum postings, and directory submissions in business listings with name, address, working hours, and customer reviews.
Takeaway
Through our dedicated Local SEO services, we increased their 2X of customer interactions and local visitors.
Website Traffic
It can be seen that monthly they tend to get around 1008 Organic visitors
Graph showing Website traffic rise
SEO Keyword Ranking
Graph showing keyword ranking rise
Backlinks
Day 90 – Backlinks count
Also, their Keyword ranking gradually rise to first (#1) on their positions from their original rankings.
Day 90 – Keyword ranking on Grid View
It can be seen that, their business get positioned in top rankings for their keywords being searched for Google.
Conclusion
To be conclude that,
As a result, When they tend to get average organic traffic of per month, After our result oriented SEO strategies, we can see they increase to average organic traffic of per month. Also, this increase reflects in 2X increasing of potential leads in their business.
So, thus, we followed our best and result oriented strategies, which have resulted in the expected output of increasing their branding and business conversions for them.
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