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MyProjectBazaar – SEO Casestudy

“55% Increased Overall Website Sessions”

About the Client

Myprojectbazaar.com provides the latest final year projects online. Such as big data projects, application projects, digital signal processing, network security, web services, wireless sensor networking, power electronics, data mining, communication, cloud computing projects and so on. Here some of the project metrics before we started working on the website

The Challenge

Their eCommerce websites are not well optimized into search engines. As well as a very minimum amount of organic traffic on that website. The loading speed of this website is huge which is a massive factor for search engine rankings. They didn't have a proper content marketing strategy with no blog section on the site. There are a few amounts of backlinks created on this site. We began the SEO work with a set of initial keywords and later they want to add a new set of keywords, so it is huge difficult to achieve top-notch search rank for new keywords within a short duration of time.
10 %

ORGANIC TRAFFIC

10 %

OVERALL SALES

20 %

OVERALL WEBSITE USERS

15 %

OVERALL WEBSITE SESSIONS

Our Strategy

As a part of our SEO expert, thoroughly audits of MyProjectBazaar website in order to identify all the areas of improvement.

Our SEO professionals worked hard to optimize the loading speed of the site.

We conduct a complete competition analysis to identify keywords that their competitors are targeting and also based on what we prepare a detail SEO strategy plan.

Our experts audit the client site like Indexing, page structure and also canonical issues.

Solution

Backlink Audit and Disavow Bad Links

First, we conduct a thorough backlinks audit focussed on checking the quality and number of backlinks. Here we updated the disallow sheet and removed entire poor quality backlinks.

Better On-Page Optimization

Our expert increases the number and quality of web pages by focusing on on-page SEO aspects like Images, structured data, keywords and also meta description. We also developed the usability features like mobile optimization to enhance that their website’s web pages were fully optimized.

Link Building

Inbound Links are a major factor in search engine rankings, we dedicated a more resources to building new links to the websites. At the same time, we submitted their website to relevant directories and also conducted the outreach to request links from the relevant websites. This means it helped to improve their keyword ranking.

Organic Traffic Increase Through Blogs

Create a blog strategy to focus on solving the customer’s pain points to enhance qualifies traffic.

Post blogs related to industry questions

Including keywords in content that target valuable audience search

Adding on call-to-action (CTA) in each blog

Promote across social media platforms

33 %

Increase in Product Views

62 %

Increase in Organic Traffic

22 %

Increase in Page Views

Increase in Keyword Ranking

We have achieved top priority keywords on the Google top page within the suggested timeframe!

Keyword Ranking

Keywords

Before SEO

After SEO

Keywords

Final year student projects

Before SEO

#62

After SEO

#2

Keywords

Project centre in Madurai

Before SEO

#58

After SEO

#2

Keywords

Web application projects for students

Before SEO

#69

After SEO

#2

Keywords

Online java projects with source code

Before SEO

#49

After SEO

#3

Keywords

Matlab projects for final year

Before SEO

#79

After SEO

#3

Keywords

Php projects students

Before SEO

#58

After SEO

#3

Keywords

Final year project android application

Before SEO

#72

After SEO

#4

Keywords

IEEE python projects

Before SEO

#48

After SEO

#4

Keywords

Final year networking projects

Before SEO

#29

After SEO

#4

Keywords

IEEE projects list

Before SEO

#88

After SEO

#4

Result

The above solutions set a perfect base for the site and there was an enhancing in the website sessions. Our client website received more organic traffic and new users. Our SEO experts stuck to the hard work and it paid off.

60 %

ORGANIC TRAFFIC

45 %

OVERALL SALES

75 %

OVERALL WEBSITE USERS

55 %

OVERALL WEBSITE SESSIONS

Takeaway

To conclude, we showed our potential strategy and upgraded the website ranking. We focused on what users wanted and provided them with informative content. We will continue to work the same.

After the successful execution of our powerful tactics, there was an increase in the number of visitors per day, increased brand awareness and upgraded their website position. Specifically, we focused on what users wanted and provided them with valuable content. Clearly, this case study shows several significant improvements in the various sectors in the business market.

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