06 Nov Improve Your Local Search Ranking via Google My Business Pro Strategies
Google My Business Pro Strategies: When people search for any businesses near their location, local search results can appear in search engine. It is visible in both desktop and mobile versions of Google Search and Google Maps. Google My Business determines to manage how your local business appears in Google. Handling your business listings on Google My Business helps to make a presence in Google. In fact, it helps people to identify your business, location and also contact you. With the help of Google My Business Strategies, you manage the business details, customer interaction via photos and reviews, etc. However, it helps to make easy for customers to determine the business best related to their requirements. Therefore, this strategies is the most important factor that helps to improve the local search ranking.
Google Identify Local Search Ranking
According to Google, the local search results depend on three major factors such as relevancy, distance, and importance. However, the combination of these three factors helps to identify the best match for your search.
Improve Your Local Search Ranking
- Optimize Google My Business Listing
- On-page Optimization
- Build Links on Local Citation
Optimize Google My Business Listing
Google My Business is the crucial part of local business marketing. To show up your business in local search results, claim and verify the Google My Business listing. Second, optimize Google my business page that helps your business show up in local search and Google Maps.
Business Details: Businesses with perfect and accurate details are most likely to rank local in Google Searches. Hence, make sure to fill the business details in Google My Business. Therefore, customers identify what service you provide, what time they will visit you and where they can find you. Further, it provides business details such as Name, Address and Phone Number. Finally, make sure to keep these details updated as your business details changes.
Business Location: Creating and verifying whether the location detail brings your business the best opportunity to show up for users across local searches and Google Maps when local searches occur on Google.
Operation Hours: Make sure to add and update the business operation hours, including special hours for holidays and events in Google My Business listing. In that case, you must keep the business operation hours as accurate. Therefore, it helps to customers know when your business is accessible when they visit your location.
Keyword-Rich Description: Use the most important and relevant keywords in the Google My Business description. Don’t stuff keywords because it gets permanently suspended due to the penalty-inducing offenses.
Customer Reviews: Reviews play an essential role in rank in local search results. Also, it helps your reputation. Therefore, you need to get the customer to review your page. Responding to customer reviews is the best way to appear that the business values its customers and their feedback about the product.
Upload Images: Without images, Google my business listing is not yet complete. According to Google, businesses with images receive 40% more direction requests to their business and 30% received visitors on their websites in comparison to businesses that don’t add images. That’s why, add accurately, and high-quality images of your office, products, and employees.
Targeting Keywords: In Local SEO Strategies, targeting keywords must include your business location. And, your target keywords have a maximum search volume and minimum competition.
Meta Title and Description: It is the basic details that your customers see on search engine result pages. Optimize the Meta title and description which contains the target keyword and specific location. Further, make sure the Meta title length should be around 60 characters and the length of description should around 155 characters.
H1 Tag: In general, a search engine looks for targeting keywords within the H1 tag to get an idea about the content that the page contains.
Build Links on Local Citations
Build links from local citations helps to improve your local search. In fact, there are plenty of local citations websites. But the most important websites such as
- Merchant Circle
- Angie’s List
SEOBusiness Company provides Google My Business Pro services that help your business to enhance high rankings in both local search and Google Maps. This Google My Business Pro Strategies can handle your business reliability and helps to convert more sales.