28 Aug Get 3x Your Website Traffic – SEO Services
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Get 3x Your Website Traffic – SEO Services
Website Traffic SEO Services is well-known for being one of the most cost-effective methods for generating new leads. You can generate a considerable volume of organic visitors if you can get to the first page of Google rankings for a closely relevant phrase to your offerings. You can convert organic traffic into leads with the right hook.
But, as with most real things in life, getting strong SEO results isn’t always simple. Moreover, with so many organisations vying for the same set of keywords, it might be difficult to beat out the competition and emerge as Google’s king of the hill.
The plain truth is that SEO takes a lot of time and effort. There’s no way to avoid it. Furthermore, SEO outcomes aren’t instantaneous. It takes time to establish domain authority, SEO to start working properly, and Google to recognise your power.
So, what can a business do to increase the efficiency with which it generates SEO results?
There is one strategy that is low-hanging fruit and helps you to improve your Google results quickly. You may 2X or even 3X your SEO traffic with this strategy.
Start Strong, Finish Stronger
So, what is this mysterious SEO technique for increasing Google’s rankings? It’s not that difficult.
Start with areas where you’re already strong in organic search and build from there.
To put it another way, if you already rank on page one of Google for a spot keyword phrase, use that as your SEO starting point and expand progressively from there with related terms.
Consider it this way: Let’s pretend you’re a tennis phenom. You’re Serena Williams’s heir apparent. Because you’re so good at tennis, you should have no trouble picking up squash, racquetball, or even ping pong. Because you’re so good at tennis, you’ll be dominating the competition in all of these other sports in no time.
Let’s take the comparison a step further. It would almost certainly be more difficult to transition from tennis to rock climbing or football. You could be a complete collapse.
This is almost exactly what happened to James when he switched from playing basketball to baseball. He is arguably the most prominent basketball player, but he was mediocre on the baseball diamond.
Step 1: Determine the keywords for which you are already on Google’s first page.
The first step is to figure out which keywords you’re already ranking for on page one. These should ideally be terms that are closely relevant to your company.
Stratabeat, for example, ranks first on Google for a variety of B2B marketing, content marketing, blogging, and branding terms. But, on the other hand, we have a mind-mapping post that gets a lot of organic traffic (over 90,000 unique page views).
The issue is that we don’t get many leads from the topic of mind mapping. So, as a result, we don’t use that keyword in our content or SEO approach.
Step 2: Create an Ecosystem of Keywords That Are Related
After you’ve figured out which keywords are the most crucial for you to rank for, you’ll need to create an ecosystem of related keywords. To put it another way, you’ll collect as many keywords as possible that are connected to your primary keywords.
Let’s imagine you’re on the first page of Google for the search “digital marketing.”
Related terms might include:
- Digital marketing providers
- Digital marketing agency
- Digital marketing campaigns
- Digital marketing company
- Social Media Marketing
- Digital marketing
- Media marketing
- Google digital marketing
- Etc.
Why should you create this keyword-related system?
Because Google already considers you an expert on your main term. They put you on page one, indicating that you’re a reliable and authoritative source in Google’s view.
You’re reassuring Google that this is your authoritative domain by focusing on related keywords. It’s a field in which you’re an expert. Because you’ve already established yourself as an expert on one keyword, Google is far more likely to consider you an authority on related terms as well.
Step #3: Write content that revolves around your related keywords.
Once you’ve identified your related keywords, it’s time to start creating high-value, authoritative content surrounding those keywords.
It’s time to start developing high-value, authoritative content around your associated keywords now that you’ve found them.
If you already rank on page one of Google for the terms “business valuation” and “business valuation services,” for example, you might want to create content around the terms “business appraisal” and “business appraisal services.”
You may also create information that defines appraisals for other types of businesses, such as “small business valuation” or “business appraisals in Massachusetts.” To target the keywords “company valuation example,” you might include examples of business valuations.
When it comes to developing content that is relevant to your keywords, the possibilities are nearly unlimited. You might want to include a “enterprise valuation calculator” at the bottom of your funnel. This will not only provide organic traffic to your site, but it will also allow you to collect leads. In exchange for their email address, you may evaluate the value of their business for them.
Want even more low-hanging fruit Google ranking results? Create material in a variety of forms. Create infographics, films, reports, blog entries, webinars, case studies, and more. You may get backlinks from other websites by creating content in all of these distinct formats, which tell Google that your content is authoritative.You also generate social shares, which aren’t technically an SEO ranking signal but still generate incremental traffic.
Google’s Ecosystem of Rankings
It’s critical to recognise that Google views the internet as a single large ecosystem. Google doesn’t just look at your website to see if you’re an expert on a particular topic. They also look at what you’ve put up on YouTube, SlideShare, byline articles on other websites, and pretty much anything else you’ve done. All of these things are connected and taken into account by Google.
The implication is that if Google recognises you as an authority on “business valuation” based on what you’ve written on your web pages and blog, as well as the backlinks you’ve earned to those pages, it’ll likely recognise your authority when you start talking about it on SlideShare, YouTube, industry media websites, and so on.
The fact is that obtaining high Google results with keywords linked to your page one keywords is significantly easier. Trying to rank for an unrelated keyword, on the other hand, will be far more difficult. For example, ranking for “accounting services” or “CPA services” in our “business assessments” example will be significantly more difficult because you aren’t currently an expert in those fields.
Choose the Fruit That Is Low to the Ground.
You’ll have to put in the effort regardless of which SEO strategy you choose. Picking the low-hanging fruit, on the other hand, will make your labour much more effective. Start by determining where you are already on Google page one and building out from there if you want to triple your organic traffic. Just see our SEO Business Company.
You’ll achieve results far more quickly and with less effort, which will please everyone.