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ElysiumPro – SEO Casestudy

“88% Increase in Organic Search Traffic Achieved For ElysiumPro”

About the Client

Since 1999, ElysiumPro is the project development and research centre for students. They specialized in providing all types of IEEE final year projects in Madurai, India. Their search visibility was not satisfactory and that resulted in less number of leads. This team wanted to improve the communication strategy to deliver projects on advanced domains for final year students. That’s why, they turned SEOBusiness Company to work on their website and also improve search visibility and conversions.

The Challenge

When we first started working together, our client’s website was not mobile-friendly, and was not optimized for search engines. Also, their website did not have many links. As a result, the website was not showing up for many relevant terms.
20 %

ORGANIC TRAFFIC

15 %

BACKLINKS COUNT

5 %

DOMAIN STRENGTH

10 %

CONVERSION/LEADS

Our Strategy

Our strategies such as on-page optimization and off-page optimization tactics that helped to improves the website visibility. Specifically, we analyze the competitor analysis and their strategies.

At the same time, we keyword research to determine the search terms. To improve their website ranking, we does some on page techniques such as keyword specific title, Meta description, image tag, H1 tag, and alt tag etc.

Especially, we set up the tools like Webmaster and Google analytics tool to monitor the website process.

Furthermore, we increase their local rankings with local business listing via the Google business page creation.

Solution

Website Audit

It was important to verify all the technical issues to see if there were any critical things to be fixed. Using Screaming Frog Tool, it was showed that

Many pages were missing titles and descriptions

Not optimized for keywords

There were redirect chains

Few important pages were not indexed

Sitemap and robots.txt were set up incorrectly

Keyword Research

Afterwards, we analyzed the competitor’s research and also analyzed the keywords to determine the particular terms using keyword planner tool that the potential customer would use to identify their products when searching in Google.

On-Page Optimization

We determined particular edits we could make to the website to help several page rank higher in Google. In that case, we

Optimize page title, H1 tags and descriptions

Optimize image alt tags to get higher visibility in image search

Fix duplicate content and add canonical tags where necessary

Optimize internal links

Link Building

Links are a major factor in search engine rankings, we dedicated a more resources to building new links to the websites. At the same time, we submitted their website to relevant directories and also conducted the outreach to request links from the relevant websites. This means it helped to improve their keyword ranking.

Result

After implementing these above strategy, we have seen a positive trend in terms of their organic traffic, website visibility, and top-priority keywords ranking in Google’s first page, as you can see the figure below.

Keywords Ranking In Google’s First Page

Keyword Ranking

Keywords

Before SEO

After SEO

Keywords

Project centre

Before SEO

#38

After SEO

#1

Keywords

Web application projects

Before SEO

#45

After SEO

#1

Keywords

Big data analytics projects

Before SEO

#56

After SEO

#1

Keywords

IEEE projects

Before SEO

#48

After SEO

#2

Keywords

Final year projects

Before SEO

#52

After SEO

#2

Keywords

Cloud computing projects

Before SEO

#66

After SEO

#4

Keywords

Image processing projects

Before SEO

#39

After SEO

#4

Keywords

Latest IoT projects

Before SEO

No

After SEO

#5

Keywords

Embedded systems projects

Before SEO

#34

After SEO

#5

Increased Organic Traffic

75 %

ORGANIC TRAFFIC

40 %

BACKLINKS COUNT

30 %

DOMAIN STRENGTH

35 %

CONVERSION/LEADS

Takeaway

To conclude, we showed our powerful tactics and upgraded the website position. Specifically, we focused on what users wanted and provided them with the valuable content. We will continue to work the same.

After the successful execution of our powerful tactics, there was an increase in the number of visitors per day, increased brand awareness and upgraded their website position. Specifically, we focused on what users wanted and provided them with valuable content. Clearly, this case study shows several significant improvements in the various sectors in the business market.

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