ElysiumPro – SEO Casestudy
About the Client
Since 1999, ElysiumPro is the project development and research centre for students. They specialized in providing all types of IEEE final year projects in Madurai, India. Their search visibility was not satisfactory and that resulted in less number of leads. This team wanted to improve the communication strategy to deliver projects on advanced domains for final year students. That’s why, they turned SEO Business Company, the best digital marketing company to work on their website and also improve search visibility and conversions.
The Challenge
When we first started working together, our client’s website was not mobile-friendly, and was not optimized for search engines. Also, their website did not have many links. As a result, the website was not showing up for many relevant terms.
20 %
ORGANIC TRAFFIC
15 %
BACKLINKS COUNT
5 %
DOMAIN STRENGTH
10 %
CONVERSION/LEADS
Our Strategy
Our strategies such as on-page optimization and off-page optimization tactics that helped to improves the website visibility. Specifically, we analyze the competitor analysis and their strategies.
At the same time, we keyword research to determine the search terms. To improve their website ranking, we does some on page techniques such as keyword specific title, Meta description, image tag, H1 tag, and alt tag etc.
Especially, we set up the tools like Webmaster and Google analytics tool to monitor the website process.
Furthermore, we increase their local rankings with local business listing via the Google business page creation.
Solution
Website Audit
It was important to verify all the technical issues to see if there were any critical things to be fixed. Using Screaming Frog Tool, it was showed that
Many pages were missing titles and descriptions
Not optimized for keywords
There were redirect chains
Few important pages were not indexed
Sitemap and robots.txt were set up incorrectly
Keyword Research
Afterwards, we analyzed the competitor’s research and also analyzed the keywords to determine the particular terms using keyword planner tool that the potential customer would use to identify their products when searching in Google.
On-Page Optimization
We determined particular edits we could make to the website to help several page rank higher in Google. In that case, we
Optimize page title, H1 tags and descriptions
Optimize image alt tags to get higher visibility in image search
Fix duplicate content and add canonical tags where necessary
Optimize internal links
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Link Building
Links are a major factor in search engine rankings, we dedicated a more resources to building new links to the websites. At the same time, we submitted their website to relevant directories and also conducted the outreach to request links from the relevant websites. This means it helped to improve their keyword ranking.
Result
After implementing these above strategy, we have seen a positive trend in terms of their organic traffic, website visibility, and top-priority keywords ranking in Google’s first page, as you can see the figure below.
Keywords Ranking In Google’s First Page
Keyword Ranking
Keywords
Before SEO
After SEO
Keywords
Project centre
Before SEO
#38
After SEO
#1
Keywords
Web application projects
Before SEO
#45
After SEO
#1
Keywords
Big data analytics projects
Before SEO
#56
After SEO
#1
Keywords
IEEE projects
Before SEO
#48
After SEO
#2
Keywords
Final year projects
Before SEO
#52
After SEO
#2
Keywords
Cloud computing projects
Before SEO
#66
After SEO
#4
Keywords
Image processing projects
Before SEO
#39
After SEO
#4
Keywords
Latest IoT projects
Before SEO
No
After SEO
#5
Keywords
Embedded systems projects
Before SEO
#34
After SEO
#5
Increased Organic Traffic
75 %
ORGANIC TRAFFIC
40 %
BACKLINKS COUNT
30 %
DOMAIN STRENGTH
35 %
CONVERSION/LEADS
Takeaway
To conclude, we showed our powerful tactics and upgraded the website position. Specifically, we focused on what users wanted and provided them with the valuable content. We will continue to work the same.
After the successful execution of our powerful tactics, there was an increase in the number of visitors per day, increased brand awareness and upgraded their website position. Specifically, we focused on what users wanted and provided them with valuable content. Clearly, this case study shows several significant improvements in the various sectors in the business market.
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