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Elysium Embedded School – SEO Casestudy

“Powerful SEO Strategy Helps to Increased 82% Organic Traffic”

About the Client

Embedded School is a certification training institute. They provide embedded system skill development guidance for engineering graduates, corporates, colleges, and universities. They offer Arduino, ARM, Raspberry Pi, Atmel, 8051 microcontrollers, robotics courses. We got this education website in Sep 2018. This site was fresh with no keywords existing anywhere on Google. As well as there is no traffic even though it has good website design and a lot of content. The owner of the website had invested more time on this site and built several pages with relevant information.

The Challenge

This Embedded School website design was not SEO friendly. However, they wanted results for some very important keywords and they want to increase organic traffic as well. The pages on Embedded School were dynamic, which made it difficult for search engines to access those pages. Also, there was not enough content on the course description.
20 %

ORGANIC TRAFFIC

15 %

BACKLINKS COUNT

5 %

DOMAIN STRENGTH

10 %

CONVERSION/LEADS

Our Strategy

Our strategies such as on-page optimization and off-page optimization tactics that helped to improves the website visibility. Specifically, we analyze the competitor analysis and their strategies.

At the same time, we keyword research to determine the search terms. To improve their website ranking, we does some on page techniques such as keyword specific title, Meta description, image tag, H1 tag, and alt tag etc.

Especially, we set up the tools like Webmaster and Google analytics tool to monitor the website process.

Furthermore, we increase their local rankings with local business listing via the Google business page creation.

Solution

Content Driven SEO

This is one of our preferred strategies, but it needs huge resources, effort and time

Important to realize, the out content-driven strategy is quite simple but it reflects the high impact

Create SEO Content that attracts the backlinks

To promote the content so that it actually gets backlinks

The main goal of our strategy is to enrich the authority of the client's website

Non-Content Driven SEO

Finding the keyword ideas, analyze the competitors, and have the client approve the keywords

To optimize the target pages for those particular keywords

Perform an SEO audit to identify entire on-site technical issues and also off-site backlink issues

Our experts fix all issues found within the SEO audit

Continuously obtaining relevant backlinks

Keyword Analysis

Our pre-eminent step is to find the keywords in relevance to the particular field. As the keywords existed nowhere, we used our tools Keyword Planner from Google and Keyword Explorer from Moz. We found several high competitive keywords which it’s more related to that particular industry. Then we worked hard to find a higher volume and higher money keywords for the website. Finally, we have analyzed the competitor’s website from the same industry and found more high ranking keywords.

Competitor Analysis

We find Why are your competitors outranking you? What are their strengths? What are their weaknesses? What marketing strategies are they following? Which keywords are they ranking for? What are the countries they targeting?

In fact, the competitor analysis can answer these types of questions and more. Our experts learn from their strengths and exploit their weaknesses. The tools we use to find the competitors are :

SEMRush

SpyGlass

Sprout Social

Ahrefs, MozBar

Buzzsumo

Regular Blogging

Regular blog posts with high-quality content enhance Google Ranking. It is one of the most effective ways to make brand awareness while offering relevant and most useful content to the target audience via a consistent blog post.

Build a Healthy Site Structure

Our experts create healthy website architecture

Because it helps the user to find what they need

Better site structure helps Google understand the site

It helps to prioritized the unique content

Distribute link equity throughout the site

Increase Organic Traffic

We are given full responsibility to boost up this traffic. Our experts having extensive experience in SEO, digital marketing and in-depth knowledge about the winning strategies that do wonders. Let us have some smart steps that we used for the following.

Consistently create a high-quality content

We utilize long-tail keywords

We generate more internal links

Boost up social media promotion

Increase in Keyword Ranking

We have achieved high search volume keywords on the Google top page within the suggested timeframe!

Keyword Ranking

Keywords

Before SEO

After SEO

Keywords

Embedded system course

Before SEO

#72

After SEO

#1

Keywords

Pic microcontroller training

Before SEO

#67

After SEO

#1

Keywords

ARM training institute

Before SEO

#83

After SEO

#1

Keywords

Arduino training course

Before SEO

#49

After SEO

#2

Keywords

Atmel training course

Before SEO

No

After SEO

#3

Keywords

jQuery training

Before SEO

#25

After SEO

#4

Keywords

Cisco training center

Before SEO

#29

After SEO

#4

Keywords

Java training center

Before SEO

#36

After SEO

#4

Keywords

Machine learning course

Before SEO

No

After SEO

#5

Keywords

AWS certification training

Before SEO

No

After SEO

#5

Result

After implementing these above SEO strategy, we have seen a positive trend in terms of their organic traffic, website visibility, and high search volume keyword ranking in Google’s first page.

75 %

ORGANIC TRAFFIC

40 %

BACKLINKS COUNT

30 %

DOMAIN STRENGTH

35 %

CONVERSION/LEADS

Takeaway

The above steps set a healthy base for the website and there was an increase in the traffic. The site received huge organic traffic. We stuck to our hard work and it paid off.

After the successful execution of our powerful tactics, there was an increase in the number of visitors per day, increased brand awareness and upgraded their website position. Specifically, we focused on what users wanted and provided them with valuable content. Clearly, this case study shows several significant improvements in the various sectors in the business market.

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