Abinaya Opticals Center – SEO Casestudy
About the Client
Abinaya Opticals Center is the leading eye opticals in Madurai. They specialized in providing branded and stylish eye glasses, sunglasses, contact lenses, and frames for all ages of people. Abinaya Opticals Center, the primary dealers of Eye Opticals, Frames, Lenses and Sun Glasses in Madurai. They deal with top brands such as ESSILOR, ZEISS, & HOYA etc
The Challenge
Abinaya Opticals Center wanted to increase the walk-in customers, and long term customers.
Also their primary focus was developing their brand awareness and improving their local online presence in search engine results. Their Google My Business page was not optimized initially. As a result, their business page faced a huge loss number of direct visitors. For this reason, they approached us with the main objective of improving visitors on regular basis.
Our Strategy
Initially, we analyzed their potential competitors to determine keywords new opportunities and trends in a particular industry.
We’ve re-optimize the Abinaya Opticals Center Google My Business Page
By re-optimizing their GMB Page, we framed the Local SEO strategy that aims to bring many customers to Abinaya Opticals Center.
Local SEO by optimizing website with geo terms (e.g. Name, address, phone number).
Local business listings & classifieds for local search results
Before Implementing Our Strategies
On Day 1 of their Business listing, the Keyword Rankings are also found to in middle and average ratings for them. Like, they get positioned in above 10 in Google Listings.
Thus, as we have analysed our basic research on how their business profile is performing and what type of strategies to be implemented for them, we started to work for them.
Day 1 – Keyword position on Grid View
Solution
In this case, we optimized their Google My Business listings with Geo terms such as Name, address, and phone number. At the same time, we has been submitted their business on niche-based profile creation websites. It helps to improved their local search results. Though, expanding their local directory listing, Abinaya Opticals Center reached the new target audiences that they had not reached before.
We analysed the competitor’s research and also analysed their strategies to determine the particular terms using keyword planner tool that the potential customer would use to identify their service when searching in Google. We optimized Abinaya Opticals Center existing business listing by filling in all the business information and making sure it’s up-to-date. We added regular Google post to the listing. We know the importance of responding to the Customer reviews that we obtain. Further, we track to measure our results through the GMB Insights
GMB Search Views
It is found that, Abinaya Opticals Center tend to get an average search of 1.72K per month on Google search views & 2.18K of Google map views of business listings.
Also, their Keyword ranking also keep forwarding on their positions from their original rankings.
Thus, their keyword ranking tends to getting gradual rise in forward positions on Day 90, can be seen in the below image.
It can be seen that, their business get positioned in top rankings for their keywords being searched for Google.
Day 90 – Keyword position In Grid View
Takeaway
Through our dedicated Local SEO services, we increased their 2X Customer Interactions and local visitors to their optical store.
Thus, you can see the gradual rise of their local business listings in below graph for the 3 months, (90 Days). Their past-stage of Business growth vs. present growth of their business listings.
Day 90 – GMB Search Views
Conclusion
As a result, when they tend to get average Customer Interactions of 10-15, After our result oriented strategies, we can see they increase to average Customer Interactions of 50-70 per quarter. Also, this increase reflects in in 2X increasing of Customer Interactions in their business.
So, thus, we followed our best and result oriented strategies, which have resulted in the expected output of increasing their branding and business conversions for them. Within 6 Months, we tend to reach customer interactions by 5X
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