Aathi Eye Hospital – SEO Casestudy
About the Client
Aathi Eye Hospital is an eye care centre and ophthalmic care centre located in Madurai, striving to provide comprehensive and superior quality eye care with a compassionate and personalized service to the community. As a best cataract surgeon, he reached nearly 1Lakh+ cataract surgeries. At the same time, he operated more than 5000 Glaucoma surgery and Lasers.
The Challenge
Aathi Eye Hospital's Google My Business page was not optimized initially. As a result, their business page faced a huge loss number of direct visitors. For this reason, they approached us with the main objective of improving visitors on regular basis. Their primary focus is to create their brand awareness in Madurai and thus they approached us for help to improve their local online presence in search engine results
Our Strategy
We’ve started doing GMB optimization for Aathi Eye Hospital.
We have listed out their Madurai based local citations, Online Presence & Brand Awareness
Huge number of backlinks were generated to gain maximum traffic in their website through social bookmarking, forum postings, and directory submissions in business listings with name, address, working hours, and customer reviews
Listed out the group of potential competitors for Aathi Eye Hospital, analysed them, and gave our best strategies
Local SEO by optimizing website with geo terms (e.g. address, zipcode, local phone number)
Before Implementing Our Strategies
Google Search & Map views
It can be seen that monthly they tend to get around 240 views.
Customer Actions
They tend to receive average calls of 50 per month and average of website visits.
Keyword Ranking
Keyword Rankings are also found to in middle and average ratings for them. Like, they get positioned in above 10 in Google Listings.
Day 1 – Keyword position in Grid View
Thus, as we have analysed our basic research on how their business profile is performing and what type of strategies to be implemented for them, we started to work for them.
Solution
In this case, we optimized their Google My Business listings with Geo terms such as Name, address, and phone number. At the same time, we has been submitted Doctor’s profile creation websites. It helps to improved their local search results. By doing this the values of Doctors has been immuned. Top local directories were chosen. Though, expanding their local directory listing, Aathi Eye Hospital reached the new target audiences that they had not reached before.
We analysed the competitor’s research and also analysed their strategies to determine the particular terms using keyword planner tool that the potential customer would use to identify their service when searching in Google. We optimized Aathi Eye Hospital existing business listing by filling in all the business information and making sure it’s up-to-date. We added regular Google post to the listing. We know the importance of responding to the Customer reviews that we obtain. Further, we track to measure our results through the GMB Insights
Takeaway
Through our dedicated Local SEO services, we increased their 2X GMB Calls and local patient visitors to the hospital.
Local SEO Insights
Number of Calls
Cusomer Acions
GMB Search Views
It is found that, Aathi Eye Hospital tend to get an average search of 92 per day on Google search views of business listings
Aathi Eye Hospital tend to get an average search of 175 per day on Google search views of business listings
Overall Performance
Thus, their overall performance tends to get increasing step by step, by our result oriented strategies
Also, their Keyword ranking also keep forwarding on their positions from their original rankings.
Day 90 Keyword Position in Grid View
Conclusion
It can be seen that, their business get positioned in top rankings for their keywords being searched for Google.
As a result, When they tend to get average calls of 50-60 per month, After our result oriented strategies, we can see they increase to average calls of 110 -130 per month. Also, this increase reflects in 2X increasing of ROI in their business.
So, thus, we followed our best and result oriented strategies, which have resulted in the expected output of increasing their branding and business conversions for them.
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