Aruthra Autos – Social Media Casestudy
About the Client
A Unit of Solamalai Wheels, Aruthra Autos is the most authorized Yamaha Showroom in Madurai. They have three showrooms in Madurai. Aruthra Autos wanted to improve the brand awareness to provide different types of Yamaha bike models. That’s why, they turned SEOBusiness Company to work together that helps to improve the brand recognition.
The Challenge
Aruthra boosted the impact of its Facebook Campaign to promote their bike models using Facebook ads and Instagram ads. As a leading company, Aruthra Autos main motto is to deliver the dynamic ad strategy to drive the motor bikes. However, they wanted to determine the ideal way to target and convert users to drive branded Yamaha bike products. Aruthra wanted Facebook and Instagram promotion to go beyond creating brand awareness and also focus on real-time business results.
20 %
PAGE OPTIMIZATION SCORE
10 %
PAGE FOLLOWERS
15 %
PAGE LIKES
Our Strategy
We determine the target audience to like their Facebook page by running targeted Facebook advertisements within the regional geography that Aruthra Autos wanted to reach.
Especially, we invited followers who liked Aruthra's page to join a Group that provides an unlimited reach.
Finally, we built a regional community through the Facebook group.
Solution
Facebook Marketing Strategy Formulation
Audit existing Facebook presence
Determine marketing goals
Pinpoint target audience
Plan engaging content
Post concept based pictures on Facebook
Our Facebook Presentation
We did post like complete bike specifications and share through social media for attracting many peoples. Surely, this concept helps to increased sales.
We received our customer feedback through our excellent and quality services. Through this feedback, we build reliability among many people.
We did offer-based post and share through social media for attracting young generation. This concept really helps to increased reach and engagement.
Existing Facebook Presence Optimization
Daily activities and presence on Facebook helps to develop loyalty with your brands. Therefore, our experts make sure to have structured your page properly for Facebook search function. In that case, we ensure that your brand name which has been located in URL, page title and Facebook page description. Second, we included targeted keywords in Facebook Business page to drive maximum visitors.
Increased Engagement
Engagement is an essential metric to consider. To increase engagement we follow some strategies such as
Post Content Worth
Respond to All comments
Encourage readers to comment, like and share
Begin a Facebook group
Use high resolution images in each post
Get more followers
Optimize headlines for engagement
Result
Aruthra Autos, Madurai became success as an organization to improve their fan base and to reach out to thousands of people is really appreciable. The application of social media marketing strategy with proper planning helped there to achieve this success. The presence of an organization on a social networking site and their ability to keep their visitors engaged gave a definite boost to its reach.
60 %
PAGE OPTIMIZATION SCORE
45 %
PAGE FOLLOWERS
45 %
PAGE LIKES
Takeaway
To conclude, we showed our potential strategy and upgraded the website ranking. We focused on what users wanted and provided them with informative content. We will continue to work the same.
After the successful execution of our powerful tactics, there was an increase in the number of visitors per day, increased brand awareness and upgraded their website position. Specifically, we focused on what users wanted and provided them with valuable content. Clearly, this case study shows several significant improvements in the various sectors in the business market.
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