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Elysium Academy – SEO Casestudy

“Elysium Academy Scored a 50% Increase in Conversions From SEO”

About the Client

Elysium Academy Private Limited is a professional training and certification institute. They are offering all types of training courses like CompTIA, Web Development, Cisco, CCNA, Microsoft, Data Analytics and many more. Elysium Academy approached us to devise an SEO strategy to rank well and to be easily found in the search engines.

The Challenge

When the client came to SEO Business Company in 2019, their website was absent from the top 30 search results for topic-relevant keyword searches. Website structure is incorrect, due to duplicate content and also duplicate web pages. There are so many unwanted pages were indexed by the Google. To achieve top rankings in Google Search Engine Results Page (SERPs) for non-branded keywords was quite challenging.
20 %

ORGANIC TRAFFIC

15 %

BACKLINKS COUNT

10 %

DOMAIN STRENGTH

10 %

CONVERSION/LEADS

Our Strategy

In order to make this education website reach the top pages of Google SERPs, we performed several SEO activities. Our strategic on-page and off-page optimization practices helped the website to gradually increase the ranking of targeted keywords.

We analyze the keyword research and competitor analysis to determine the frequently used search terms. To improve their website search visibility, we created the keyword specific title, Meta description, image tag, H1 tag, and alt tag etc.

Especially, we set up the Google analytics tool to monitor the website ranking process. Also, we improved their keywords rankings with local listing through Google business page creation and building quality backlinks.

Thankfully, Link Assistant, Webmaster, SEMrush, Google Analytics, Website Auditor, Keyword Planner, Screaming Frog helped me to save time on the more time-consuming SEO tasks.

Solution

Backlink Audit and Disavow Bad Links

First, we conduct a thorough backlinks audit focussed on checking the quality and number of backlinks. Here we updated the disallow sheet and removed entire poor quality backlinks.

Better On-Page Optimization

Our expert increases the number and quality of web pages by focusing on on-page SEO aspects like Images, structured data, keywords and also meta description. We also developed the usability features like mobile optimization to enhance that their website’s web pages were fully optimized.

Link Building

Inbound Links are a major factor in search engine rankings, we dedicated a more resources to building new links to the websites. At the same time, we submitted their website to relevant directories and also conducted the outreach to request links from the relevant websites. This means it helped to improve their keyword ranking.

Organic Traffic Increase Through Blogs

Create a blog strategy to focus on solving the customer’s pain points to enhance qualifies traffic.

Post blogs related to industry questions

Including keywords in content that target valuable audience search

Adding on call-to-action (CTA) in each blog

Promote across social media platforms

33 %

Increase in Product Views

62 %

Increase in Organic Traffic

22 %

Increase in Page Views

Increase in Keyword Ranking

We have achieved top priority keywords on the Google top page within the suggested timeframe!

Keyword Ranking

Keywords

Before SEO

After SEO

Keywords

Network training center

Before SEO

#32

After SEO

#1

Keywords

Automation testing courses

Before SEO

#62

After SEO

#1

Keywords

Perl programming training

Before SEO

No

After SEO

#1

Keywords

Software training institute

Before SEO

#63

After SEO

#3

Keywords

Laravel certification training

Before SEO

#55

After SEO

#3

Keywords

jQuery training

Before SEO

#25

After SEO

#4

Keywords

Cisco training center

Before SEO

#29

After SEO

#4

Keywords

Java training center

Before SEO

#36

After SEO

#4

Keywords

Machine learning course

Before SEO

No

After SEO

#5

Keywords

AWS certification training

Before SEO

#74

After SEO

#5

Result

After implementing these above SEO strategy, we have seen a positive trend in terms of their organic traffic, website visibility, and top-priority keywords ranking in Google’s first page.

60 %

ORGANIC TRAFFIC

35 %

BACKLINKS COUNT

30 %

DOMAIN STRENGTH

40 %

CONVERSION/LEADS

Takeaway

To conclude, we showed our potential strategy and upgraded the website ranking. We focused on what users wanted and provided them with informative content. We will continue to work the same.

After the successful execution of our powerful tactics, there was an increase in the number of visitors per day, increased brand awareness and upgraded their website position. Specifically, we focused on what users wanted and provided them with valuable content. Clearly, this case study shows several significant improvements in the various sectors in the business market.

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